Kirin “Koku no Jikan”

Kirin Koku no Jikan

I thought I’d try this beer after reading about it on Tokyo5.

It’s quite a nice beer. Good flavour, not too dry, not too bitter. The only thing that puts me off is the name. They translate “コクの時間” as “Golden Moment”, but my brain somehow takes the more direct literal approach and turns it into “Cock Time”.

“Hey guys, wanna come round to my place tonight for some cock time?”

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2 Responses to “Kirin “Koku no Jikan””

  1. Homebrew Japan Says:

    Maybe it’s made by Dick’s IPA is doing the rounds in Tokyo at the moment.

  2. jturningpin Says:

    There’s also the lulzworthy tagline 清冽なコク, or “clear, refreshing cock.”

    Actually コク is from 濃い, referring to a richness/depth of flavor, but it’s funnier to parse it as “cock.” 🙂

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